US Bdef 20230602 Catalogue Morel 2023-24

03 I 05 I 06 I 10 I 18 I 22 I 28 I 32 I 43 I 44 I 46 I WWW.CYCLAMEN.COM WWW.INDIAKA.EU  I I In these times of change, we need to draw on all of our resources, our know-how and our fabulous heritage as a century-old company more than ever before to project ourselves into the future and support our customers, teams and partners effectively in their development. We are all facing many challenges and we have chosen to be a committed driving force for a better, greener world, always taking action with humility and within our means. This is why our CSR approach, which has long been at the heart of the company’s values, has been extensively reviewed and consolidated to make it a core part of the company’s strategy from now on. By focussing our efforts on innovation and the selection of new varieties which are even more beautiful and generating emotions, we emphasise their resistance and frugality so that they are as easy and economical as possible to produce for professionals, and to maintain for consumers. Using our know-how to support remarkable and useful innovations with as little environmental impact as possible is our motivation. As 2023 International Growers of the Year award winner, with a gold medal in young plant category, we are proud to receive this recognition, and welcomed it as the re- sult of the fabulous efforts of our team and of you, our devoted and loyal customers and partners. In this catalogue we present the twelve new products we have developed this year: three new higher performing whites in the Minis and Midis, a new range of mini fringed flowers, Metis CRISPINO ® , four shades of pink in Tianis ® , a new intense Halios ® red SATISFACTION ® . The INDIAKA ® range is extending with the addition of a superb light fuchsia shade and is the focus of a specific communication campaign, #SHARE THE JOY, in the press and on social networks! Moreover, discover our new Very Special - TUXEDO ® Deep magenta with its elegantly contrasting leaves and flowers. Let’s stand together to look to the future with confidence, and continue to create for better world! EDI TORIAL Éric BEAUDE CEO MOREL CYCLAMEN CSR 12 NOVELTIES SMARTIZ ® METIS ® TIANIS ® MIDI+ ® LATINIA ® HALIOS ® MARKETINGTOOLS VERY SPECIAL LIST OF VARIETIES Follow-us on: CONTENTS